Campaign: Fall 2025

The Less Fall 2025 at Kansong Art Museum

Our Fall 2025 Campaign was photographed at Kansong Art Museum, the first private art museum in South Korea, founded in 1938 by Jeon Hyeong-pil.

Designed by South Korea’s first modern architect, Park Gil-ryong, the museum was originally completed as Bohwagak and has safeguarded countless national treasures ever since.

Today, Bohwagak is designated as a National Heritage site, standing as an enduring symbol of Korean art history and cultural preservation.

Discover Kansong Art Museum

Bohwagak - Campaign 01

Diana wears a hand-stitched cashmere-blend wool round-neck coat

Bohwagak - Campaign 02

Francisco wears a hand-stitched cashmere-blend wool field jacket and gabardine wool wide-leg pants

Bohwagak - Campaign 03

Tim wears a savanah full-grain leather jacket and gabardine wool wide-leg pants

Bohwagak - Campaign 04

Diana wears a silk-blend wool mac coat and cupro point-collar shirt

Bohwagak - Campaign 05

Francisco wears a hand-stitched cashmere coat with a silk-blend mohair cardigan and cotton corduroy wide-leg pants

Bohwagak - Campaign 06

Diana wears a savanah full-grain leather jacket with a wool high-neck sweater and wool fish-tail knitted skirt

Bohwagak - Campaign 07

Francisco wears a papery lamb leather jacket and wool sweater

Bohwagak - Campaign 08

Celine wears a silk-blend mohair sleeveless sweater and papery lamb leather flair skirt

Bohwagak - Campaign 09

Diana wears a wool tailored blazer with a cupro point-collar shirt and wool tailored pants

Bohwagak - Campaign 10

The Library of Jeon Hyeong-pil